Advertising Marketing > Concept Development
         

Concept Development – Our definition is: the ideas and creative thought process involved in marketing an organization, product or an idea. This usually follows a strict plan to ensure successful results: I) Research; II) Concept and Design; III) Implementation

I) Research is the key to developing conceptual solutions. During this phase, we determine the scope of the job. The thoroughness of information we obtain in this phase often determines the success of the entire project. Steps of this process include:
      
1. Determining the market or audience.
2. Choosing the most effective means of reaching them.
3. Defining the goals and objectives.
4. Deciding on a budget and schedule.
5. Approval of a contract.
      
II) Concept and Design is the phase when potential solutions are conceived and developed, based upon information we gathered in the first phase. At the conclusion of this phase, the final designs and copy are completed, then reviewed and approved by you, the client.      
     
The tasks we accomplish include:
1. Developing the overall conceptual approach and design.
2. Preparing comprehensive layouts for client review.
3. Preparing copy (or reviewing client copy) and/or tag lines.
4. Review with client and refine as necessary.
       
III) Implementation is the phase when the final artwork, photography and illustrations are done. All design and artwork is prepared clearly and accurately for maximum efficiency for print or electronic presentation. At the conclusion of this phase, all final artwork; including scans, photography, or illustration is approved by the client and either sent to the printer or for reproduction or posted on the Internet.

Visit our Portfolio page for examples of some of our work.

Contact us for additional information.

    
  

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